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Yin, C. Y., Bi, N., Poon, P., & Sun, Y. (2020). Sexy or Smart the Impact of Endorser Ethnicity and Portrayal on Chinese Women’s Attitudes toward Luxury Advertising. Asia Pacific Journal of Marketing and Logistics, 32, 406-427.
https://doi.org/10.1108/APJML-12-2018-0518

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