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Greenberg, D., Ehrensperger, E., Schulte, M., Hoyer, W. D., Zhang, Z. J., & Krohmer, H. (2019). The Role of Brand Prominence and Extravagance of Product Design in Luxury Brand Building: What Drives Consumers’ Preferences for Loud versus Quiet Luxury? Journal of Brand Management, 27, 195-210.
https://doi.org/10.1057/s41262-019-00175-5

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