TITLE:
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
AUTHORS:
Fan Mo
KEYWORDS:
Generation Z, Talent Training, Marketing
JOURNAL NAME:
Open Access Library Journal,
Vol.9 No.1,
January
6,
2022
ABSTRACT: With the coming of big data era in China, a comprehensive set of skills required of marketing talents include professional marketing knowledge, computer technique, creative and critical thinking, as well as big data thinking. All these skills are crucial for them to succeed in the increasingly competitive global job marketplace. In order to adapt to this era, this paper develops a marketing talent training strategies in our Generation Z students via interdisciplinary education, integration between industry and education, pay more attention on fostering creativity in the class and develop students’ personality. This is critical to promote big data thinking with marketing course contents and will be the focus of our future education. Also, author’s opinion of this paper aims as a reference for other rapidly developing countries in the marketing education.