TITLE:
A Case Study on Service and Management of the Emperor Qinshihuang’s Mausoleum Site Museum
AUTHORS:
Yongzhen Zhou
KEYWORDS:
Museum, A-Level Tourist Attractions, Historical Tourism, Cultural and Creative Product Development
JOURNAL NAME:
Journal of Service Science and Management,
Vol.14 No.6,
December
20,
2021
ABSTRACT: The Emperor Qinshihuang’s Mausoleum Site Museum (Terra-cotta Warriors Museum) was assessed as one of the first batch of 5A tourist attractions in China in 2007. Taking the Emperor Qinshihuang’s Mausoleum Site Museum as an example, this case analyzes the current situation of product development and quality management, and points out that improving the service quality of tourist attractions can greatly enhance the attraction of tourist attractions. This case provides reference for the development of tourist attractions. It can be said that cultural creativity is an important factor for the vitality of the Emperor Qinshihuang’s Mausoleum Site Museum.