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McCarty, J.A. and Shrum, L.J. (1994) The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior. Journal of Business Research, 30, 53-62.
https://doi.org/10.1016/0148-2963(94)90068-X

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