TITLE:
Analyzing Public Perception of Investment Products and Their Decision to Invest (Scope of Community in Manado City)
AUTHORS:
Meiske Wisye Manopo, Adelaida Joroh, Vincentius Pantow
KEYWORDS:
Public Perception, Investment Product, Investment Decision, Manado City, Stock Investment, Property Investment, Gold Investment, Stock Market
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.11,
November
9,
2021
ABSTRACT: The purpose of this research is to determine the public’s perception of
investment products and to determine the public’s decision to invest. This
study uses a descriptive qualitative approach. This research is carried out on
people in the city of Manado. The population in this study are people in Manado City who earn more than five million rupiahs, while the
sample is 50 people. The method of collecting data is interview and
observation. The results show that the people of Manado City clearly know what
their reasons are for investing. The profit in the future is their purpose of
investing, of course, considering inflation and considering the cost of
education which is getting more expensive by the day. People already know how
to manage finances by setting aside some of their income to invest, as
evidenced by all of the respondents who have implemented investment instruments
with their respective varied choices. Furthermore, the decisions of the people
in Manado City to choose investments found the results of the community
choosing various investment instruments such as property, gold, deposits,
businesses, plantations, forex, foreign exchange, index, stocks, mutual funds,
bonds. However, property and gold are the favorites of most people in Manado
City.