TITLE:
Factors That Influence Consumers’ Behaviors in Fashion Market
AUTHORS:
Xitong Xiang
KEYWORDS:
Fashion Market, Consumer Behaviors, Need, Social Identity, Human Irrationality
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.6,
November
3,
2021
ABSTRACT: By describing the unique attributes of fashion market and comparing the
fashion products with other products, this paper analyzes factors that
contribute to consumers’ behaviors in fashion market. Those factors include consumers’
needs, social identity, and psychological irrationality. Particularly, I based
my analysis on Maslow’s theory of hierarchical needs, social identity theories,
and human irrationality theories. The present article reviews these important factors and extends previous work by
synthesizing the above-men- tioned
three aspects, which can provide basis for future studies on consumer behaviors
in fashion market.