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Markus, M. L., & Keil, M. (1994). If We Build It, They Will Come: Designing Information Systems That People Want to Use. MIT Sloan Management Review, 35, 11.

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• TITLE: What Are the Core Elements Necessary for Effective Digital Asset and Media Management Practice?

  AUTHORS: Mengyu Xing

  KEYWORDS: Digital Asset Management, DAM System, Metadata, User Needs

  JOURNAL NAME: Open Journal of Social Sciences, Vol.9 No.10, October 29, 2021

  ABSTRACT: With the digital assets increase, Digital Asset Management (DAM) has become more crucial than ever before. DAM increases the efficiency of managing contents and helps maximize the value of content. This research through two case studies discovers the core elements necessary for effective DAM practice, including BBC Redux and The World Digital Library. Findings show that in selecting a DAM system, managing metadata and understanding user needs are the most necessary elements for effective DAM practice. In addition, this research highlights that in the process of DAM practice, every element interacts with the others. People still have to look at the DAM from a comprehensive perspective of a DAM ecosystem.