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Jin, X., Zhao, Y., Song, W., & Zhao, T. (2021). Save for Safe: Effect of COVID-19 Pandemic on Consumers’ Saving and Spending Behavior in China. Frontiers in Psychology, 12, Article No. 636859.
https://doi.org/10.3389/fpsyg.2021.636859

has been cited by the following article:

• TITLE: COVID-19 Induced Changes in Consumer Behavior

  AUTHORS: Michael Gerlich

  KEYWORDS: Consumer Behavior Changes, COVID-19, Economic Changes, Psychological Behavior

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.5, September 18, 2021

  ABSTRACT: Using literature survey and analysis, this study assessed consumption behavior changes induced by the COVID-19 pandemic and the possibility of retaining them after the pandemic. Financial uncertainty and loss of welfare sources triggered saving behaviors. Some people binged on media products offering anxiety-mitigating and therapeutic benefits. While such behaviors could decrease once the virus is eliminated and its stressors disappear, some routines could continue. Certain values affecting the nature and frequency of consumption could also change, thus increasing the speed of individual customers’ habit formation. To make accurate long-term strategic decisions without suffering losses, the restaurant sector and other businesses must adjust to new operational conditions by analyzing changing revenues and possible lasting effects of changing consumer behavior.