TITLE:
A Model of Corporate Social Responsibility, Firm Reputation, and Firm Performance in Small and Medium Enterprises in Kaski, Lamjung, and Gorkha District of Gandaki Province, Nepal
AUTHORS:
Bijay Sigdel, Fuangfa Amponstira
KEYWORDS:
Firm’s Reputation, Corporate Social Responsibility, Performance, Small and Medium Enterprises, Structural Model
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.5,
September
6,
2021
ABSTRACT: The study’s objective is to create a model and mediating role of firm
reputation in the relationship between corporate social responsibility (CSR)
and the performance of small and medium enterprises (SME). The quantitative
research design was used to collect data via telephone and e-mail with 232
small and medium enterprises. The sample for the study was done by using
stratified sampling where Kaski, Gorkha, and Lamjung district of Gandaki
province are selected. The analysis was done using Statistical Package for
Social Science (SPSS) 26 and Applied Structural Equation Modeling (AMOS) 24
software. The study found that legal and ethical responsibilities have a
significant positive relationship with the performance of SMEs and a firm’s
reputation. Also, there is a significant positive relationship between a firm’s
reputation and the performance of small and medium enterprises. Finally, the
study shows that a firm’s reputation mediates the relationship between legal
and ethical responsibilities on SME performance. In the structural model,
environmental responsibilities have a relationship with performance. Likewise,
philanthropic, and economic responsibilities have a relationship with the firm’s
reputation, thus creating a new model in this study.