TITLE:
Impact of Advancement of Technology, Competitive Pressure, User Expectation on Continuous Digital Disruption: Mediating Role of Perceive Ease of Use
AUTHORS:
Sylvia Addison
KEYWORDS:
Advancement of Technology, Competitive Pressure, User Expectation, Continuous Digital Disruption, Digitalization, Digital Technologies, Perceive Ease of Use
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.4,
July
30,
2021
ABSTRACT: The purpose of this research was to determine the impact of advancement
of technology, competitive pressure, and user expectation on continues digital
disruption using perceive ease of use role as a mediator. This study proposed a
conceptual framework to investigating the significant factors of the various
variables through critical evaluation of associated theoretical models, literature studies, and empirical tests. The proposed
conceptual framework examined 292 final samples from targeted
populations aged 18 years or older, working with digital technologies in Kuala
Lumpur, Malaysia, using a positivism
research philosophy and explanatory research design. The Survey questionnaires collected were extensively tested for reliability and validity.
Empirical data were analyzed using “Exploratory Factor Analysis” (EFA),
“Confirmatory Factor Analysis” (CFA), and “Structural Equation Modeling” (SEM)
via AMOS 22 software. Research findings indicate that advancement of technology
has an insignificant negative impact on continuous digital disruption. User
expectation has a positive, negligible effect on digital disruption. However,
competitive pressure showed a negative impact on continuous digital disruption.
The role of perceived ease of use as a mediator on continuous digital
disruption indicated a positively negligible impact. Perceived ease of use role
as a mediator on competitive pressure and user expectations showed a positive
marginal effect. Lastly, perceived ease of use as a mediator for advancement of
technology was negatively insignificant. In conclusion, all the hypotheses
proposed were rejected based on these findings, except for hypothesis (H2). The
main contribution of this paper was to determine the actual factors
contributing to the unceasing digital disruption in organizations and
institutions and also identify the correlation between advancement of technology, user expectations, and competitive
pressure on continuous digital disruption, using perceive ease of use
role as a mediator.