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Schumpeter, J. A. (1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and the Business Cycle. Cambridge: Harvard University Press.

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• TITLE: Informatization, Micro-Innovation and Dynamic Competitive Advantage

  AUTHORS: Jiayu Chi

  KEYWORDS: Dynamic Competitive Advantage, Dynamic Capabilities, Micro-Innovation, Information Technology

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.11 No.7, July 26, 2021

  ABSTRACT: Based on the perspective of micro-innovation, this paper puts forward the formation mechanism model of dynamic competitive advantage to explain the formation mechanism of dynamic competitive advantage in super competitive environment and the internal mechanism of information technology helping enterprises obtain dynamic competitive advantage. The formation mechanism model of dynamic competitive advantage emphasizes that in the super competitive market environment, enterprises cannot continue to obtain long-term competitive advantage by monopolizing the scarce resources that cannot be imitated and replaced, and they need to improve their micro innovation ability and expand the influence of micro innovation through information technology, so as to obtain and maintain the competitive advantage through continuous micro-innovation.