TITLE:
Corporate Identity, Entrepreneurial Orientation and Cultural Values of Manufacturing Companies in Southern Philippines
AUTHORS:
Maria Estela Monette T. Monte Flauta
KEYWORDS:
Corporate Identity, Entrepreneurial Orientation, Cultural Values, Regression, Philippines
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.4,
July
21,
2021
ABSTRACT: The objectives of this study were to investigate and understand whether
entrepreneurial orientation and cultural values could determine the corporate
identity of manufacturing companies in Southern Philippines. This study
utilized a combination of descriptive correlation design and survey design. A
total of 426 regular employees responded to the survey. Empirical results
revealed high levels of entrepreneurial orientation, cultural values and
corporate identity. Before performing out a statistical regression test,
validation checks were conducted to assess whether regression assumptions were
not violated. Further, findings found that cultural values have the greatest
impact on corporate identity. The manufacturing companies have a common goal
with their employees to achieve strong corporate identity. Establishing a
favorable corporate identity highly necessary.