TITLE:
Analysis on the Organizational Structure of Shandong Apple Industry Based on SCP Paradigm
AUTHORS:
Kai Liu, Fuyu Lv
KEYWORDS:
SCP Paradigm, Apple Industry Industrial, Industrial Organization Structure
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.4,
July
5,
2021
ABSTRACT: Based on the development status of the apple industry in Shandong
Province, using the SCP paradigm to analyze the market structure, market
behavior and market performance of the apple industry in Shandong Province, it
is found that the organizational structure of the apple industry in Shandong
Province mainly has the following problems: The apple industry in Shandong
Province is relatively low in concentration and the phenomenon of small-scale in
production and operation is widespread. Most of the
apples are late-maturing and fresh products,
and the degree of product differentiation is low; sales channels are
narrow; cooperatives have a low level of organization and lack of leading
enterprises. Therefore, the planting area and variety structure should be adjusted
to optimize the market structure; the promotion channels and the scope of
cooperation should be broadened, and innovation capabilities should be improved
to improve market behavior, thereby improving market performance.