TITLE:
Assessing the Role of Training in Growing Women Small Business Holdings in Dansoman Market of Ghana
AUTHORS:
Georgina Ansong
KEYWORDS:
Training and Development, Semi Illiterate Traders, Women Traders, Working Capital Management, Poverty Reduction
JOURNAL NAME:
Journal of Human Resource and Sustainability Studies,
Vol.9 No.2,
June
25,
2021
ABSTRACT: The study
examined how training and development packages can be extended to women small
scale businesses of Ghana especially Dansoman Market in the Metropolitan Accra
Region. The study was motivated by the fact that a good number of small women
business owners who are single mothers or bread winners, often lose their
profit and capital through reckless expenditure pattern such as employing them
to acquire parcels of land, flashy vehicles which can all be obtained with long
term credits rather than damage their liquidity positions. In conducting the
qualitative study, stratified random sampling technique was adopted to select
traders in various product segments within the Dansoman market. Purposive
sampling technique assisted the study in soliciting information from financial
institutions in the area which transact financial businesses with a good number
of these traders. It came out unequivocally from the study that most of the
women traders have no training whatsoever in financial, marketing nor human
resource management and that they are virtually practicing what they see others
do and pick up from friends. The study therefore recommended that stakeholders
especially government agencies like Ministry of Trade and Industry, Women and
Children Affairs, National Board for Small Scale Industries (NBSSI) as well as
Ghana Association of Bankers collaborate and evolve a suitable kind of training
packages for these women traders thereby enhancing their managerial competence
towards sustaining a mutually beneficial business relationship.