TITLE:
Commercialization Suitability Evaluation of Historical and Cultural Blocks in Beijing, China
AUTHORS:
Jiayao Zhao, Sarana Photchanachan
KEYWORDS:
Historical and Cultural Blocks, Commercialization Suitability Evaluation, Polices
JOURNAL NAME:
Journal of Service Science and Management,
Vol.14 No.3,
June
21,
2021
ABSTRACT: Based on the evaluation cognition and taking the commercialization degree of the historical blocks as the object, this paper makes an in-depth discussion on the protection and commercial development and utilization of the historical block, in order to enrich the research field of the protection of the historical and cultural block and provide reference suggestions for the protection practice of the block. Relevant literature and practical experience of protection and development in terms of protection evaluation, commercialization and suitability research at home and abroad are sorted out and summarized, which lays a theoretical and practical foundation for the development of this paper. From three aspects of the inevitability of the commercial development of historical and cultural blocks, the various contradictions caused by improper commercialization and the urgent appeal for the proper commercialization of blocks from the social, economic, cultural and life levels, the necessity of conducting commercial suitability research is put forward.