TITLE:
Understanding Authentic Leadership Style: The Satya Nadella Microsoft Approach
AUTHORS:
Deepti Prakash, Meenakshi Bisla, Shweta Gupta Rastogi
KEYWORDS:
Satya Nadella, Profitability, Authentic Leadership, Strategy, Vision, #SatyaNadella
JOURNAL NAME:
Open Journal of Leadership,
Vol.10 No.2,
June
8,
2021
ABSTRACT: The paper endeavours to analyze authentic dimensions of Leadership with
Satya Nadella’s leadership and his aggressive strategy leading to an increase
in Microsoft’s profitability. A total of 7 interviews of Nadella from 2014 to
2020 were coded in NVivo to prepare Word query, TreeMap and cluster analysis.
Also, besides tweets associated with #Satya Nadella were captured using
NCapture and exported to NVivo to obtain the sentiments by performing sentiment
analysis. The Twitter analysis of Nadella’s personality is majorly positive and
neutral which reflects his success and influence across the globe. The traits
of Nadella are linked with authentic leadership style. The study discusses the
latent dimensions for becoming a successful authentic leader that is highly
recommended for leaders to boost their leadership skills and increase
organization’s profitability in this competitive world.