Article citationsMore>>

Shama, A. (1978) Management and Consumers in an Era of Stagflation. Journal of Marketing, 42, 43-52. https://doi.org/10.1177/002224297804200310

has been cited by the following article:

• TITLE: Consumers Reaction and Response to Covid-19

  AUTHORS: Nsiah Abigail, Jianghui Zheng

  KEYWORDS: Consumer, Covid-19, Behavior, Consumer Behavior, Consumer Response, Impact

  JOURNAL NAME: Open Access Library Journal, Vol.8 No.5, May 31, 2021

  ABSTRACT: The outbreak and declaration of COVID-19 by the World Health Organization (WHO) as a global pandemic has had major effects on many stakeholders of the world economy, one of whom is the consumer. This perspective therefore intends to inform on the incidence of COVID-19 and report on consumers reaction and response.