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Malik, M. E., Ghafoor, M. M., Hafiz, K. I., Riaz, U., Hassan, N. U., Mustafa, M., & Shahbaz, S. (2013). Importance of Brand Awareness and Brand Loyalty in Assessing Purchase Intentions of Consumer. International Journal of Business and Social Science, 4, 167-171.

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• TITLE: Consumption Pattern of Dried Traditional African Vegetables among Rural Households in Tanzania

  AUTHORS: Wilbon Cheruiyot Yegon, Oscar Ayuya Ingasia, Justus Ochieng

  KEYWORDS: Open Sun Drying, Ordered Bivariate Probit, Solar Drying, TAVs

  JOURNAL NAME: Modern Economy, Vol.12 No.5, May 28, 2021

  ABSTRACT: Vegetables are known to be nutritious and form part of almost every meal in an African set up. However, they are known to be perishable and seasonal thus scarce during dry period. Drying helps extend their shelf life. The main objective of the study was to determine consumption pattern of dried traditional vegetables (TAVs) in semi-arid rural households. Dried TAVs by open sun drying and solar drying were considered. Cross-section data collected in 2016 among 244 respondents in Dodoma and Singida region through random sampling using semi-structured questionnaire was utilized. Ordered bivariate probit was estimated using STATA software. The results showed that access to information on drying, gender, presence of adults above 64 years, adults between 15 - 64 years, children between 5 - 14 and 0 - 4 years was significant. The information is useful in planning trainings and in determining the consumer segment to target. Strategies that would enhance information access are highly recommended.