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Huang, Y. P. (2008). From “Hard Communication Times” to “Soft Communication Times”: Inquiring about Historically “Hard Communication” Phenomenon Trend. Jilin Normal University Journal (Humanities & Social Science Edition), 2, 34-38.

has been cited by the following article:

• TITLE: Research on the Inter-Cultural Communication of Yanzhao Traditional Sports Culture under the Background of the Winter Olympics

  AUTHORS: Huijian Wang, Ying Huang, Yi Yang, Yalong Li

  KEYWORDS: Inter-Cultural Communication, Yanzhao Traditional Sports Culture, Winter Olympics

  JOURNAL NAME: Advances in Physical Education, Vol.11 No.2, May 19, 2021

  ABSTRACT: Yanzhao Traditional Sports is an intangible cultural heritage with distinctive national characteristics. Taking advantage of the opportunity of the 2022 Beijing-Zhangjiakou Winter Olympics, researching the inter-cultural communication of Yanzhao traditional sports and constructing an effective communication model will help grasp the initiative of the inter-cultural communication of Yanzhao traditional sports culture and shape the image of Hebei. In order to promote inter-cultural communication of Yanzhao traditional sports culture, it is advised to construct from improving the awareness of inter-cultural communication, selection of intercultural communication content, and broaden the channels of inter-cultural communication.