TITLE:
Design: Aesthetics as a Promoter of Selling Products in Kosovo
AUTHORS:
Ariana Gjoni
KEYWORDS:
Design, Aesthetics, Sales, Product, Differentiation
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.3,
May
14,
2021
ABSTRACT: This research is about the design, aesthetics as a sales promoter in
Kosovo and the challenges faced during
the production. This research will give insight into design and aesthetics as a
promoter of selling products in our country. Preferences, demands and decisions for products are affected by
different factors. For a successful sale and differentiation, the product in
Kosovo must has the
performance, comfort, safety and the ability to be repaired. As for the
appearance, the interesting form, the perfect symmetry, the consumers of our
country have shown less interest. These findings are important information and
the recommendations from this research are important for further success in the
field of business, entrepreneurship, economics, fashion design, teaching, etc.