TITLE:
Study on the Impact of Corona Virus Disease 2019 on Qiang Rural Tourism and Coping Strategies—Take Maoxian, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province as an Example
AUTHORS:
Xue Zheng
KEYWORDS:
COVID-19, Rural Tourism, Qiang Villages, Impact, Coping Strategies
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.5,
May
12,
2021
ABSTRACT: The
Corona Virus Disease 2019 is the most widespread and deepest impact upon the
tourism industry in China since the reform and opening up. Local governments
and the tourism sector have taken measures to promote the recovery and development
within the tourism industry. The tourism market and cultural tourism
consumption in Sichuan province are one of the most affected and lost
industries. Mao County, a must-visit destination in the western part of Sichuan
Province along the Ninth Ring Road, resumed work and production after
preventive and control measures were taken. On April 26, 2020, the county
slowly began to welcome passenger traffic and bucolic tourism in Qiang villages
gradually began to resume operations. In the context of epidemic prevention and
control, this paper compares the current situation of tourism in Mao County
with Sichuan analyzes the impact of the epidemic on Qiang tourism, and proposes
corresponding countermeasures. This is important to seize fresh opportunities,
taps brand new potentials, encourages new models, and accelerates the
sustainable and rapid recovery of the consumer market in Mao County, and
hopefully provides some reference for the future development of rural tourism
in the Qiang villages.