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Dixon-Fyle, S., Gandhi, S., Pellathy, T. and Spathanou, A. (2012) Changing Patient Behaviour: The Next Frontier in Healthcare Value. Health International, No. 12, 65-73.
https://healthcare.mckinsey.com/sites/default/files/791750_Changing_Patient_Behavior_the_Next_Frontier_in_Healthcare_Value.pdf

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