TITLE:
Interests-Based Local Experience Tourism: A New Tourism Product Design in China
AUTHORS:
Qingfeng Song, Wenyong Feng
KEYWORDS:
Tourism Product, Product Development, Authenticity, Sharing Economy, Tourist Experience
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.4,
April
27,
2021
ABSTRACT: Travel
pattern is changing to seek authenticity, and the emerging of sharing economy
provides a significant opportunity for meeting the demand for an authentic
tourism experience. Therefore a dire to new tourism product development has
increasingly become more pressing. To develop a new authentic tourism product,
this study aims to explore the significant characteristics of authentic travel
activities to meet the demand of tourists. The qualitative method was employed
to interview 30 interviewees from China to investigate what perceive authentic
tourism activities do they think, based on their memorable, authentic travel
and ideal travel. The result showed the product should be an integration of
authenticity, local community and sharing economy. This study is useful for the
DMO to how to create city experiences that benefit both residents and visitors.