TITLE:
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US
AUTHORS:
Xinyu Zhang
KEYWORDS:
Audio Branding, Registration, Sound Trademark
JOURNAL NAME:
Beijing Law Review,
Vol.12 No.2,
April
26,
2021
ABSTRACT: Audio branding generates high profit when it becomes a famous trademark, thus, the registration and protection of trademark is of great significance. The EU and US admitted sound trademark in advance. To analyze the criterion of registration in those two jurisdictions can provide useful legislative experience for the study of sound trademark. Based on the comparative study, we thus can identify critical factors which influence an audio branding becomes a sound trademark.