TITLE:
The Effects of Technological Innovation on the Competitive Process of Mobile Telephony in the Metropolitan Region of São Paulo
AUTHORS:
Julian Alexienco Portillo, Álvaro Alves de Moura Jr., Vladimir Fernandes Maciel
KEYWORDS:
Mobile Telephony, Technological Innovation, Panel Data, Competitive Pro-cess, Metropolitan Region of Sao Paulo
JOURNAL NAME:
Theoretical Economics Letters,
Vol.11 No.2,
April
13,
2021
ABSTRACT: This article aims to present the results obtained
from a study seeking to determine whether technological innovation affected the
competitive process of the mobile telephony sector in Brazil between 2012 and
2018. To achieve this aim, the panel data technique was used with dependent and
independent variables in the cross-section format. The evaluation of the
competitive process was carried out considering the impact of the new
technologies adopted by the companies in the segment, the prices, and the
quality indicators of the service provided on the market share of each operator
in the Sao Paulo region, the largest consumer market in Brazil. The results provide
strong evidence that technological
innovations in the mobile telephony sector, expressed by the variables
of technologies and quality in the provision of services as well as the proxies used for price, affected the
competitive process, especially in the strategies for expansion and the
loyalty of the customer base.