TITLE:
Research on the Promotion Path of Marketing Strategy of Sci Tech Journals from the Perspective of Media Convergence
AUTHORS:
Wenlan Chen, Yuan Chen
KEYWORDS:
Sci-Tech Periodicals, Media Integration, Supply Side Reform
JOURNAL NAME:
Open Access Library Journal,
Vol.8 No.3,
March
26,
2021
ABSTRACT:
The concept of media convergence development is fully presented in various fields of sci-tech journals, and it also provides power and technical support for the reform of marketing of sci-tech journals. Based on the background of media fusion and marketing strategy in sci-tech periodicals, this paper discusses the challenges, strategies and ideas of marketing strategy of sci-tech periodicals under the perspective of media fusion, analyzing the challenges such as the problem of publishing and issuing, the bottleneck of media fusion marketing means, and putting forward the situation of positioning differentiated service groups, integrating outstanding periodical resources and the deep fusion strategy of new media and marketing channels at two levels. Sci-tech periodicals should actively use big data to formulate precise services and “customer first” concepts for providing differentiated services, build a cluster development platform for sci-tech journals, expand distribution channels by leveraging WeChat technology, and promote full-text HTML formatting to help spread the technology and business level throughout, connect with the counterpart industry and set up an online new media communication model to promote its integration with the organic end.