Article citationsMore>>

Oe, H., Sunpakit, P., Yamaoka, Y., & Liang, Y. (2018). An Exploratory Study of Thai Consumers’ Perceptions of “Conspicuousness”: A Case of Luxury Handbags. Journal of Consumer Marketing, 35, 601-612.
https://doi.org/10.1108/JCM-01-2017-2058

has been cited by the following article:

• TITLE: Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

  AUTHORS: Mathew Philip, Mimy Mathew, Gopalakrishnan Soundararajan

  KEYWORDS: Conspicuous Consumption, Antecedents, Consequences, Blue-Collar

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.2, March 23, 2021

  ABSTRACT: Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.