Article citationsMore>>

Nabi, N., Siahtiri, V., & O’Cass, A. (2019b). In Search of Status: Unpacking the Relationship of Status with Individualism-Collectivism, Counterconformity Motivations and Life Satisfaction. Journal of Retailing and Consumer Services, 51, 378-386.
https://doi.org/10.1016/j.jretconser.2019.07.005

has been cited by the following article:

• TITLE: Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

  AUTHORS: Mathew Philip, Mimy Mathew, Gopalakrishnan Soundararajan

  KEYWORDS: Conspicuous Consumption, Antecedents, Consequences, Blue-Collar

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.2, March 23, 2021

  ABSTRACT: Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.