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Latter, C., Phau, I., & Marchegiani, C. (2010). The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands. Journal of Global Fashion Marketing, 1, 206-214.
https://doi.org/10.1080/20932685.2010.10593072

has been cited by the following article:

• TITLE: Antecedents of Conspicuous Consumption, Status Aspiration, and Its Consequences: An Empirical Study on Migrant Blue-Collar Workers in GCC

  AUTHORS: Mathew Philip, Mimy Mathew, Gopalakrishnan Soundararajan

  KEYWORDS: Conspicuous Consumption, Antecedents, Consequences, Blue-Collar

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.2, March 23, 2021

  ABSTRACT: Conspicuous consumption means consumers prefer to buy expensive items to show their wealth and status to society. This study objective is to develop a framework that connects conspicuous consumption variables with the aspirations and consequences and to test the model among the migrant blue-collar workers located in the GCC countries. Primary data was collected with a structured questionnaire from 400 blue-collar migrant workers in GCC countries. Eight hypotheses were formed and tested by using factor analysis and structural equation model analysis. The study concluded that blue-collar expatriate workers exhibit a high level of lush luxury behavior to gain family and social acceptance, which is one of the best ways of expressing themselves; however these are attained at the cost of financial sustainability of personal wellbeing.