TITLE:
An Investigation of Drivers’ Comprehension of Distracted Driving Slogans
AUTHORS:
Saidi Siuhi, Judith Mwakalonge, Rebecca Wright, Judy A. Perkins
KEYWORDS:
Distracted Driving, Road Safety Slogans, Road Sign Comprehension, Road Safety Campaign, Road Safety Awareness
JOURNAL NAME:
Journal of Transportation Technologies,
Vol.11 No.2,
February
26,
2021
ABSTRACT: Distracted
driving occurs when a driver diverts the primary attention from driving to
another task. Using mobile devices such as a cellphone for texting, calls, or
other manipulation while driving has the highest potential for distraction
because it combines both forms of distractions, manual, visual, and cognitive.
Some states in the US have posted slogans including “W8 2 TXT, it’s a law”,
“Don’t Drive inTEXTicated”, “PLS dnt txt n drv”, “Don’t tempt F8 that txt can w8”, and “DNT TXT & DRV” along highways to convey the dangers and laws regarding distracted driving to
minimize incidences of distracted-related crashes This study surveyed
347 people using the five distraction slogans in a college town. The results
showed that younger drivers have a higher level of comprehension compared to
older drivers. Further, the results showed that drivers with university
education or more years of driving experience have a higher comprehension level
of distraction signs compared to their counterparts.