TITLE:
Brand Image Design of Gumuge Mangtuan Paper
AUTHORS:
Li Ren, Lingling Xu
KEYWORDS:
Dai Nationality, Intangible Cultural Heritage, The Papermaking Handicraft, Mangtuan Paper
JOURNAL NAME:
Art and Design Review,
Vol.9 No.1,
February
25,
2021
ABSTRACT: The purpose of this paper is to introduce the brand of “gumuge” mangtuan paper. The purpose of this research is to focus on the inheritance and development of mangtuan paper, and actively treat this ancient technology from the perspective of protection and rescue, so as to promote and expand it in the process of civilization in the new century. The research method is to integrate the characteristics of traditional handmade process into the design concept in detail, combine the production process of mangtuan paper with the local national culture, and design and create the brand image and logo of gumuge mangtuan paper. The logo is composed of a variety of design elements, which comes from the patterns, colors and artistic forms of the ethnic minorities in mangtuan village, making the national craft brand concrete. The next step is to carry out VI creative design for the brand image and extend a series of derivatives to promote consumers’ understanding of ancient crafts in various ways.