TITLE:
Analysis of Integrated Report Adoption for Natura Cosmeticos
AUTHORS:
Jiayang Cheng
KEYWORDS:
Corporate Social Responsibility, Integrated Report, Natura Cosmeticos
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.2,
February
23,
2021
ABSTRACT: Nowadays,
firms pay much more attention to their corporate social responsibilities (CSR) in order to gain good
reputations for them and get benefits such as reducing financial constraints
from outside parties. Considerations of CSR indicate that these companies do
not only focus on improving profits but also take into considerations of
non-financial information in their daily operating process. Thus, many firms
have shifted their profit-oriented strategies to sustainable development
strategies. However, annual reports cannot show the effects of these
sustainable strategies’ adoption, therefore integrated report, which is
long-term oriented and focuses on the impacts of a company’s activities on the
capitals and on the interrelations generated by such actions, is needed to
substitute the original annual report for these firms. This paper mainly
conducts research through qualitative methods and literature reviews, aiming at
demonstrating the rationalities and effects of integrated report adoption for
Natura Cosmeticos based on its current sustainable strategy, which is called
“The Triple Bottom Line”.