TITLE:
Assessment of Effective Communication in International Schools in Developing Countries Based on the Berlo’s SMCR Model
AUTHORS:
Christabel Chisha Muyanga, Jackson Phiri
KEYWORDS:
Communication, Effective Communication, Leader, International School, Berlo’s SMCR Model
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.1,
January
29,
2021
ABSTRACT: Communication is important in an organization because it enables the
organization to give information to both the internal and external public.
Communication by leaders in schools enables them to communicate about the goals
and vision of the school. It also allows them to give instructions to staff
members. When communication is effective in a school, people are able to understand what is expected of
them. The purpose of this study was to assess effective communication in
International Schools in Lusaka based on Berlo’s SMCR Model. The study was
conducted at International School of Lusaka and Lusaka International Community
School. The study utilized a quantitative paradigm. Questionnaires were used as
a research instrument for collecting data from the Principals, Heads of
Departments, Teachers and Support Staff who were purposively selected from a
sample size of 135 employees. The questionnaires were distributed to 110 people
and 83 questionnaires were returned. The data collected using the questionnaire was analyzed using descriptive analysis and inferential
statistics (Pearson Correlation Coefficient). Pearson Correlation Coefficient
was used to determine the relationships between the variables. Two hypotheses
were accepted as they showed a statistically significant relationship between
the variables of which both had a p-value
of 0.001
which is less than 0.005.