TITLE:
How SMEs Can Create Value for Customers through Emergency Logistics and Human Resource Management under Unexpected Events—Service-Dominant Logic Perspective
AUTHORS:
Qian Li, Xiaoyan Zhang
KEYWORDS:
SMEs, Emergency Logistics, Human Resource Management, Service-Dominant Logic
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.1,
January
20,
2021
ABSTRACT: The worldwide impact of the COVID-19 outbreak was huge, and with the joint
efforts of the whole country, the epidemic was basically controlled in China, but
the outbreak gave us a long-lasting reflection. The outbreak has had a significant
impact on our economic development and people’s lives. For SMEs with small market share and poor risk
resistance, it is a difficult problem to deal with the outbreak, and the lack of
crisis awareness and contingency plans of most SMEs makes the survival crisis of
SMEs deepen greatly, so it is necessary to explore how SMEs can deal with the outbreak.
Since there are different and unevenly distributed resources in China, emergency
logistics in response to emergencies is particularly important. This paper examines
how SMEs can achieve emergency logistics and human resource management to create
value for customers in the context of emergencies from the perspective of service-dominant
logic, in order to provide solutions for SMEs to escape from the dilemma of survival.
The service-dominant logic focuses on
the process of co-creation of value through continuous interaction between producers
and consumers, and believes that value co-creation can be achieved through healthy
and effective interaction between enterprises and customers. In this paper, we take
COVID-19, a social hotspot, as the background to discuss how SMEs can do a good
job in emergency logistics and human resource management for their own better development
in the face of emergencies.