Article citationsMore>>

Yee, C. J., & San, N. C. (2011). Consumers’ Perceived Quality, Perceived Value and Perceived Risk towards Purchase Decision on Automobile. American Journal of Economics and Business Administration, 3, 47-57.
https://doi.org/10.3844/ajebasp.2011.47.57

has been cited by the following article:

• TITLE: Technology Risk Model Development and Application to Green Vehicle Purchases

  AUTHORS: Insong Hwang, Joosung Lee

  KEYWORDS: Technology Adoption, Risk Model, Green Vehicle

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.11 No.1, January 18, 2021

  ABSTRACT: This study proposed a technology risk model for assessing environmentally-friendly vehicles. It analyzes risk factors to explore what may hinder vehicle purchases and subsequent market diffusion. A preliminary study has been conducted to test the model’s validity and future research is suggested to examine the factors for encouraging environmentally-friendly vehicle purchases such as hydrogen-based automobiles.