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Henseler, J., Ringle, C.M. and Sinkovics, R.R. (2009) The Use of Partial Least Squares Path Modeling in International Marketing. In: Sinkovics, R.R. and Ghauri, P.N., Eds., New Challenges to International Marketing, Vol. 20, Emerald Group Publishing Limited, Bingley, 277-320.
https://doi.org/10.1108/S1474-7979(2009)0000020014

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