TITLE:
Mapping 20 Years of Literature on CSR in Tourism Industry: A Bibliometric Analysis
AUTHORS:
Fatima Ezzahra Jiddi, Abdelmajid Ibenrissoul
KEYWORDS:
Corporate Social Responsibility, Tourism, Literature Review, Bibliometric Analysis, Content Analysis
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.10 No.11,
November
30,
2020
ABSTRACT: The tourism industry has a tremendous impact on the environment and local communities. Therefore, corporate social responsibility (CSR) is essential both as a mediating factor and competitive edge for organizations in this field. This paper reviews CSR in the tourism industry and proposes a bibliometric analysis of 131 indexed articles, between 2001 and 2020. The most influential aspects of the literature (authors, articles, journals, institutions, and keyword networks) were identified. Co-citation analysis combined with content analysis of the 22 most cited articles was performed, and four research streams were revealed: 1) CSR and financial performance; 2) CSR practices, drivers, and inhibitors; 3) Reporting and communication of CSR; 4) CSR and stakeholder behavior. Future research guidelines are drawn from the most recent articles on this topic to shed new light for the future scholars working in the field.