TITLE:
An Analysis of the Innovation Path of Journalism and Communication Education in Chinese Universities in the Era of Media Convergence
AUTHORS:
Min Wang
KEYWORDS:
Media Convergence Era, Journalism and Communication Education, Innovation Path
JOURNAL NAME:
Creative Education,
Vol.11 No.11,
November
27,
2020
ABSTRACT: Based on the new ecological media
integration formed by new media technology, China’s journalism education has
begun to explore innovative practices of training concepts and training models.
This article, while briefly sorting out these innovation paths, puts forward
its own views. The new ecological
media integration spawned by Internet technology has put forward brand-new
requirements for journalism and communication education in Chinese
universities. Facing the changes in demand for news media talents by media
convergence, journalism and communication education in Chinese colleges and
universities, which focuses on cultivating traditional media talents, need
to update concepts, innovate methods, improve systems, and change traditional
teaching models in order to cultivate
journalism and communication talents needed in the media convergence era.