TITLE:
The Effect of the Quality of Services for Sports Facilities on the Intention to Use: Applying to Sports Facilities in the Arab Academy for Science, Technology and Maritime Transport—Egypt—Alexandria
AUTHORS:
Sameh Khamis Mahmoud Ibrahim, Alaa El Din Al Gharbawi, Eman Abdel Salam
KEYWORDS:
Sports Facilities, Service Quality Dimensions and Intention to Use
JOURNAL NAME:
Open Access Library Journal,
Vol.7 No.11,
November
18,
2020
ABSTRACT: This study aims at identifying the impact of the service quality dimensions in sports facilities on the intention to use. The researcher selected a set of dimensions to measure their impact on the intention to use sports facilities. These dimensions are the efficiency of the staff, the infrastructure of sports facilities, the reputation of the organization, the diversity of services, the perceived cost, destination location quality and the use of social media. In this study, the researcher uses a descriptive analytical approach. The population of the study was the users of the sports facilities at the Arab Academy in the summer of 2019, which includes sports teams, employees and students. The data was collected by distributing 384 questionnaires valid for measurement. The researcher also conducted a personal interview with Gernot Rohr, who used the sports academy facilities to participate in the 32nd African Nations Cup hosted by the Arab Republic of Egypt from 21st June to 19th July, 2019. The researcher used the statistical analysis program SPSS V20, and the following results were achieved: 1) There is a positive and statistically significant relationship at ≥0.05 between each of the following service quality dimensions: employee competence, infrastructure, reputation of the organization, website quality and use of social media. 2) The perceived cost has a little effect on intention to use and has no statistical significance. 3) The diversity of services is statistically significant at 0.05, but it has a negative relationship on the intention to use. 4) The most important service quality dimensions for sports facilities were, respectively: 1) the reputation and image of the sports academy by 33%; 2) the sports infrastructure by approximately 29%; 3) the efficiency of employees by 19%; 4) the use of social media by 17%; 5) the perceived cost of about 8.5%; 6) the quality of the site as a destination; 7) tourism by 7%; and 8) the diversity of services with an inverse relationship by—14%.