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Hennig-Thurrau, T., Houston, M.B. and Sridhar, S. (2005) Can Marketing Carry a Bad Product? Evidence from the Motion Picture Industry. Marketing Letters, 17, 205-219.
https://doi.org/10.1007/s11002-006-7416-0

has been cited by the following article:

• TITLE: Pricing Pseudo Contingencies on Motion Picture Assets under No Free Lunch with Vanishing Risk

  AUTHORS: Sulaiman Sani, Sihle Precious Maseko, Qiniso Dlamini, Firdausi Adamu Abdullahi

  KEYWORDS: Motion Pictures, Pseudo Asset, Pricing Strategy, Free Lunch with Vanishing Risk, Contingencies

  JOURNAL NAME: Journal of Mathematical Finance, Vol.10 No.4, October 14, 2020

  ABSTRACT: Motion picture derivatives have proved valuable in hedging financial risk of the movie industry. However, the existence of pseudo assets within certain category of movie contingencies makes market trading below capacity due to hyper level pricing arbitrage. This paper analyzes pseudo assets lying within movie contingencies and develops a stochastic pricing strategy under no arbitrage condition. Demonstration of the application of derived formulas is provided as examples and remarks over imposed effects sequel to sub pseudo contingencies. Accordingly, the results derived here are aids of assistance for movie investors relative to financing pseudo asset ventures for the purpose of valuation.