TITLE:
The Impact of Power Structures and Pricing Methods on the Performance of Dual-Channel Low-Carbon Supply Chains
AUTHORS:
Jing Hu
KEYWORDS:
Power Structure, Carbon Emission Reduction, Retailer Dual Channel, Low Carbon Supply Chain
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.5,
September
30,
2020
ABSTRACT: This
paper considers a secondary low-carbon supply chain consisting of one
manufacturer and one dual-channel retailer. The four game models of retailer in
the two-channel unified pricing and separate pricing and the two power
structures dominated by manufacturer and retailer are constructed. The paper analyzes
and compares the choice of retailer pricing methods under the same power
structure and the optimal decision of supply chain members under different
power structures. Research shows that a retailer
is more willing to choose separate pricing under the same power structure, and
pricing methods have no effect on the manufacturer.
Under different power structures, retailer gains more
when he leads the supply chain. For the manufacturer, when the carbon emission reduction investment cost
coefficient is small (large), manufacturer gains more
when retailer (self) dominate.