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Musungwini, S., Zhou, T. G., Gumbo, R., & Mzikamwi, T. (2014). The Relationship between (4ps) & Market Basket Analysis. A Case Study of Grocery Retail Shops in Gweru Zimbabwe. International Journal of Scientific & Technology Research, 3, 258-264.

has been cited by the following article:

• TITLE: Analysis of Food Shopping Baskets in a Supermarket in Terms of Different Parameters Using Fuzzy Logic

  AUTHORS: Vugar Salahli

  KEYWORDS: Market Basket Analyses, Fuzzy Inference, Fuzzy Classification of Food Products

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.5, September 15, 2020

  ABSTRACT: The aim of this study is to investigate how people’s consumption needs are reflected in market baskets. Food products baskets in a large shopping center were examined in terms of different parameters such as the amount of purchasing product (size of the basket), the types of products and the proportion of the product types in the basket. Relationships between analysis parameters are expressed by fuzzy inference rules.