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Singh, N., Kumar, V. and Baack, D. (2004) Adaptation of Cultural Content: Evidence from B2C E-Commerce Firms. European Journal of Marketing.
https://doi.org/10.1108/03090560510572025

has been cited by the following article:

• TITLE: The Comparative History and Development of E-Commerce in China and the United States

  AUTHORS: Ruofan Shen

  KEYWORDS: E-Commerce, China, America, Logistics, Technology, Culture

  JOURNAL NAME: Journal of Mathematical Finance, Vol.10 No.3, August 28, 2020

  ABSTRACT: This research aims to investigate the differences between e-commerce in two countries, the origins of those differences, and comments on the future of E-commerce of China and US. While China is among the developing countries in Asia, the US has the greatest power to affect global market. By analyzing previous research on E-Commerce, we have concluded the main differences between logistics and payment, legalization and technology, and cultural contents. Also, we predicted that B2C will become the dominating force and ultimately surpass C2C in China.