TITLE:
Exploring Knowledge Based Creativity: A Systems Approach Perspective
AUTHORS:
Joel Njase, Edward Lambert
KEYWORDS:
Knowledge-Based Creativity, Systems Analysis Approach, Development Process, Decision Making
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.4,
July
30,
2020
ABSTRACT: Creativity has played a major role in innovation advancement in various
industries across the globe. In this present research, enhancement
of Creativity Development Process (CDP) in business, through an eye of Systems
Approach Perspective (SAP) is under-pinned. Notwithstanding, actuating the
deliberate development of skills, roles and competencies needed for effective
performance of work, promotes shaping business values and culture. Therefore, the aim
of this study through action research is to enhance analytical creative
development process, necessary for attaining high quality knowledge base
creativity for business innovation. Previous research in development of
creativity based on knowledge, focused on strengthening process of information
collection and evidence handling to solve a problem. Further, research dealt
with role of creativity in innovation process, and other focused of categories
of creativity such as primary creativity or inspiration and secondary
creativity or elaboration. Using a 3-point Matrix scale, research showed that
decision process using systems analysis approach enhanced creativity
development process. In this regard, the immense contribution of applying
System Analysis Approach (SAAP) to optimize capacity in decision making on
choice of idea, through sustainable creative thinking and innovation cannot be
under-estimated.