TITLE:
Research on the Development Path of Cultural and Creative Industries in the Digital Economy Era
AUTHORS:
Lijuan Mao
KEYWORDS:
Digital Economy, Digital Technology, Cultural Creativity, Innovation
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.10 No.7,
July
23,
2020
ABSTRACT: In November 2016, the “Thirteenth Five-Year Plan for the Development of National Strategic Emerging Industries” issued by the State Council added digital creative industries. It was the first time that digital creative industries were included in the national strategic emerging industries, which means the development of digital creative industries entered a new stage. The rapid development of the digital economy has affected and impacted the cultural and creative industries. This article explains the connotation and characteristics of the cultural and creative industries in the digital economy era, and analyzes the development path of the cultural and creative industries. The cultural and creative industries in the digital economy era is based on the cultural industry, combined with digital technology, with the creative knowledge of individuals or enterprises as the core, the production creation process and results have added value of the cultural industry; the cultural and creative industries in the digital economy era is innovative, economic and networking. After a brief analysis of the current problems in the cultural and creative industries, this article proposes to strengthen the intellectual property protection of the cultural and creative industries, improve the cultural and creative industries talent training system, improve the cultural and creative industries policies and management mechanisms, gain a foot on the global cultural and creative market, and open minds to develop cultural and creative industries.