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Zhong, M., & Cao, Y. P. (2015). Research on Marketing Strategies of Small and Medium-Sized e-Commerce Enterprises in the Era of Big Data. Chinese Market, 49, 16-17.

has been cited by the following article:

• TITLE: E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies

  AUTHORS: Chenjie Li

  KEYWORDS: E-Commerce Enterprise, Marketing Management, Practical Dilemma, Main Incentives, Coping Strategies

  JOURNAL NAME: Open Journal of Social Sciences, Vol.8 No.7, July 23, 2020

  ABSTRACT: The implementation of the business strategy of “cost reduction, efficiency increase, and quality improvement” has become an inevitable direction and beneficial exploration for e-commerce companies to implement transformation and development. Currently, e-commerce enterprise marketing has the problems of increasing customer acquisition costs, declining overall efficiency, and low operational efficiency. The main reason for this situation is that e-commerce enterprise marketing management lacks refined management, innovative exploration, and digital operations. Based on this, this article believes that e-commerce companies should restructure the marketing management system, promote the innovation of marketing models, and accelerate the reserve of high-quality talents, so as to truly enhance the appeal, influence, and competitiveness of e-commerce companies.