TITLE:
The Economic Organization of Television in Cameroon: Challenges and Prospects
AUTHORS:
Olivier Bile
KEYWORDS:
Economic Organization, Organizational Deficiencies, Structural Organization, Strategic Organization, Advertising Organization
JOURNAL NAME:
Theoretical Economics Letters,
Vol.10 No.3,
June
30,
2020
ABSTRACT: The purpose of this study is to assess the relevance
of the economic organization of television in Cameroon. On the theoretical
level, it presents the systemic and strategic analysis of how the modernization
of the television landscape is constrained by deficiencies of considerable
structuring and economic organization. The social science collection methods
used for this purpose are of a qualitative type and are essentially based on
direct observation and documentary research. In a comparative approach, it is a
question of highlighting the constraining factors of the said organization
viewed from a global perspective. This work reaches the conclusion that, beyond
their deficits in terms of financial resources, televisions in Cameroon do not
benefit from an organizational ecosystem favorable to the optimal deployment of
their activities. It recommends an adequate structuring of this television
ecosystem in order to resolve the structural problem of programmatic-economic
austerity from which these televisions suffer.