TITLE:
Analysis of Transportation Users’ Preferences and Attitudes for Identifying Micro-Level Determinants of Transportation Network Companies’ (TNCs) Growth
AUTHORS:
Sahila Sarjana, Ossama E. Ramadan, Virginia P. Sisiopiku
KEYWORDS:
Transportation Network Companies (TNC), Travel Preferences, Mode Choice, Uber/Lyft, Questionnaire Survey, Travel Patterns
JOURNAL NAME:
Journal of Transportation Technologies,
Vol.10 No.3,
June
19,
2020
ABSTRACT: Over the last decade, the popularity of Transportation Network Companies
(TNCs) as a mode of travel has been increasing at a steady pace. This trend highlights the importance of identifying the
determinants that influence transportation users to adopt TNCs as a
preferred mode choice and the impacts of such
preferences on their travel patterns and transportation network operation.
This paper reports on a recent study undertaken in Birmingham, AL aiming at
understanding and documenting the factors that influence transportation users
to select TNCs (such as Uber/Lyft) for completing typical day trips. In doing so, a travel diary questionnaire survey was
developed in accordance with the
Institute of Transportation Engineers (ITE) Manual on Transportation Engineering
Studies using the Qualtrics Research Core platform. The questionnaire was used to survey over 450
transportation users in the Birmingham Metro area. The survey participants
provided detailed trip information for a typical
24-hr day along with demographic data and travel preference information.
The survey responses provide high-resolution micro-level indicators of travel preferences and behaviors in a
TNC-served area, which is a much-needed type of information for
researchers and transportation planning agencies.