Article citationsMore>>

Gruen, T. W., Summers, J. O., & Acito, F. (2000). Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations. Journal of Marketing, 64, 34-49.
https://doi.org/10.1509/jmkg.64.3.34.18030

has been cited by the following article:

• TITLE: The Path and Mechanism of the Influence of Social Capital on Customer Citizenship Behavior in Virtual Community Environment

  AUTHORS: Hongyu Liu

  KEYWORDS: Virtual Community, Social Capital, Customer Citizenship Behavior

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.10 No.6, June 10, 2020

  ABSTRACT: This paper studies the influence of social capital on customer citizenship behavior in the virtual community environment, and finds out three paths of action. Based on social identity theory, social exchange theory, and social information processing theory, we respectively explain the action mechanism of the three paths, and finally put forward the corresponding management inspiration and strategy.